Death is a P75 billion business in the Philippines and today, it has gone digital.
At least a million people die in the country yearly – mostly in Calabarzon, Metro Manila and Central Luzon.
And with the bereaved spending P75,000 average expenditure on each, the funeral service sector can expect to haul in roughly P75 billion.
Onora, the Philippine’s first funeral services app, which launched today (June 16), targets just 200,000 bookings for its first year.
That can still translate to about P15 billion worth of business.
Onora is the first funeral services app that provides users with the ability to browse a network of pre-authenticated service providers, collaborate with family, schedule and book all through a smart phone.
The Onora app can be downloaded on Google Play Store and it will be soon available on Apple App store, according to its founder, funeral industry veteran, Benjamin E. Dychangco.
Payment for the funeral services is digital – via GCash, Paymaya, debit cards and credit cards.
The Onora app features a wide, established circle of credible funeral service providers across the archipelago.
This means that no matter where the client may be in the world, they can have access to Onora’s vast network of funeral homes, florists, caterers and other related services.
Eventually, Dychangco plans to offer the service overseas as well.
Losing a loved one is never easy, no matter what the situation, Dychangco noted.
Adding to the grief, is the process of organizing the funeral; where to begin, what services need to be engaged, what decisions need to be made, by who and when.
Travel restrictions preventing mourners from physically being with their loved ones to support each other and collaborate on arrangements has only made this job harder.
Thus, it helps to have a process to help plan a service that honors the deceased and reduce the stress of the bereaved.
The Onora app helps clients review and select funeral services. It is constantly updated and readily available when the need arises.